High Wire Design Group specializes in website design & development, and digital marketing services.
We Are At The Forefront Of Responsive Web Design And Cutting Edge Online Marketing. We offer an integrated approach to web design – balancing the technical aspects with user experience, business requirements with creativity, and target markets with the business landscape.
Who Are We
Our Charlotte, NC web design and development team is involved in professional B2B and B2C web design and development, mobile applications, digital strategy, user experience, and, content management systems.
To provide our professional services at a cost efficient price to help our clients acquire more customers by maximizing both their online and offline presence. To earn our client’s trust, developing and maintaining a successful long lasting relationship.
What We Do
We have a deep understanding of user habits and behaviors. We are committed to using fact-based knowledge and our unique brand of innovation to help you dominate the competition.
Would you like to start a project with us?
Create a modern, easy-to-use website with subtle animations to engage the user and deliver new products to market. We developed a custom front-end website with a CMS back-end. Elevate your brand!
We Transform Businesses
Our combined experience and expertise in branding, web design and development allow us to create solutions, and website that transform brands and organizations – inspiring
audiences, attracting new customers and opening up new possibilities and potential.
Sign up for our business newsletter, and get 25% off your next project! Our newsletter gives business information, positive quotes, business trends, and new technology information. Sign Up Today!
Our 6-D process
Organizations have a need to communicate to stakeholders their positions on issues and make audiences aware of their products and services. Many times the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process.
What are two or three specific measurable goals that the site should achieve? Clear goals allow the Web team the ability to focus on what will provide the most impact and move the organization forward. Who will help the organization achieve its stated goals? Most organizations speak to multiple customers, stakeholders, suppliers, and partners. Audience profiles include demographics, psychographics, brand perceptions, audience needs, online goals, and tasks routinely performed.
Once the blueprint for the site has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual style will most likely be determined by the visual brand of the organization; the goal being to connect the Web with all other forms of the organization’s communications. The organization’s brand plays an important role in this part of the process, as designers will want to visually convey key brand perceptual ideas within the design.
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements. At this stage the site will need to be reviewed on multiple browsers and multiple devices to see if and where breaks occur.
The big day. You’ve tested the site, had it reviewed and approved, and you’re ready to launch. But once the site is launched, the project isn’t over — you should be prepared to address feedback from users adapting to the new site. Expect to make some immediate changes to the site, such as fixing broken links, editing copy and making adjustments. The Web is a fluid medium that changes on a daily, if not hourly basis — change is inevitable.
Innovative Design And Creative Solutions Every Step Of The Way.
Everything we do is driven by our passion for transformative design and our ability to think big. Our work is focused on reimagining and reinventing the possible.
Why choose us?
We care about our work – like, we really care. So we go beyond what’s expected by producing results that the average team doesn’t. We’re here to work with others, and we strive to build a lasting relationship with all our clients.
We promise a friendly, helpful support experience every time you need to contact us. We will supply quick answers to emails, tweets, support requests, and calls. We will implement extensive self-help resources like our Knowledgebase and timely, informative updates on maintenance, system incidents, and any occasional service interruption. We will always have an open ear and serious attention to all your feedback, both good and bad.
By diving into metrics and ripping through the data, we discover better ways to yield results. Through our rigorous research, we find fresh solutions to all problems, old and new.
Everybody sees the world differently, and we see it through a marketing lens. Innovation is all about how you approach the world, and we’re always on the lookout for the newest trends to keep our clients in the best position.
There’s strength in numbers. We’re quick on our feet, and we implement fast and effective solutions to even the craziest of situations. With our team’s diverse collection of skills, interests, backgrounds, and talent, we constantly break the mold to find the best way stay ahead of the pack.